The Kidonomix Research Initiative studies how stories shape the way young children think, decide, and understand the world around them. Each book in the series teaches a core idea, from saving and patience to making choices, weighing trade-offs, and thinking about the future. Our research asks a simple question: do kids actually take those ideas with them after the last page?

We work directly with children, teachers, and community partners to see how kids respond to each story. We look at what clicks and what confuses them, and we listen to the words they use to explain new ideas.

What we learn goes straight back into the books. That means clearer stories, simpler language, more relatable characters, and lessons kids can carry into their everyday lives. Our first pilot study, with 86 first and second graders across six workshops, is already shaping Book 2.

We believe children’s books should be built on evidence, not guesswork. Every book in the series goes through this process so that each one improves on the last, and so parents and educators can trust what Kidonomix puts in front of their kids.

After publishing the first book, I wasn't sure it was reaching the right audience or creating real value. While writing the second book, I kept asking myself: Do kids actually understand the message? Why isn't the first book reaching more readers? I realized I needed to find out whether stories like mine could shape how young children think about money, and how that answer could make future books better. So before finishing the next installment, I launched a research study, drawing on my year-long AP Research thesis in high school and my long-standing interest in behavioral economics. My goal is to test every book in the series the same way, so each one improves on the last and parents can trust that Kidonomix is built on evidence, not guesswork.