What if a storybook could change the way a child thinks?

Created by Alishah Asrani, the series helps parents and teachers open the door to foundational ideas like saving, delayed gratification, budgeting, and self-control, long before "financial literacy" becomes a classroom subject. 

Each book follows a standalone story and a distinct money lesson, all set against a world of trees and nature. Based on a behavioral research study of 85+ participants that showed a ~60% reduction in impulsive spending, the series has since grown beyond books alone into an independent research initiative. It runs storytelling workshops and collects real-world data to understand how storytelling shapes children's thinking and early decision-making behaviors around money, and uses those insights to improve every future book.